Ecosystem Development in the MENA Region
Sally Al-Kafaween is an Economic Development and MSMEs Growth expert with over a decade of hands-on experience designing and implementing impactful programs across Jordan and the MENA region.
Currently leading the MSEs Development Department at Informal Livelihoods Advancement Activity (Iqlaa) under Mercy Corps, Sally oversees a national portfolio that drives innovation, market access, and competitiveness for micro and small enterprises.
Empowering Entrepreneurship and Economic Growth
Her career journey reflects a deep commitment to enabling entrepreneurship and strengthening local economies.
Sally has managed multimillion-dollar grant portfolios spanning manufacturing, tourism, agriculture, and services sectors, successfully fostering inclusive business models that reinforce value chains.
She has played a pivotal role in mentoring startups, facilitating partnerships with financial institutions like Commercial Investment Bank and Dubai SME, and empowering over 2,000 entrepreneurs to validate and grow sustainable ventures in Jordan and Egypt.
Building Sustainable Ecosystems
Sally is recognized for her strategic insight and collaborative approach, effectively coordinating with lead firms, business service providers, and project partners to ensure scalable, results-driven impact.
Her adeptness in ecosystem building fosters resilience and opportunity for marginalized groups by integrating financial inclusion, digital transformation, and capacity-building initiatives into the local entrepreneurial landscape.
Driving Innovation Through Knowledge and Leadership
With a background in Industrial Engineering and certifications in PMD Pro and Emerging Leadership, Sally blends analytical rigor with innovation, helping MSEs navigate complex market challenges and seize growth prospects.
She actively promotes knowledge sharing and continuous learning as cornerstones of robust, sustainable development programs.
Conclusion: A Champion of Inclusive Prosperity
The Arab Leaders proudly honor Sally Al-Kafaween for her inspiring leadership, dedication to economic empowerment, and tireless efforts to create thriving ecosystems where micro and small enterprises become engines of inclusive prosperity across the Middle East and North Africa.
