Leading Innovation and Strategic Growth in Digital Payments
Rasha Asfour is a results-oriented fintech executive with over 23 years of extensive cross-sector experience in digital finance, product innovation, and strategic growth. Currently serving as General Manager at Gate to Pay and a Board Member at the Business and Professional Women Association (BPWA) – Amman, Rasha is recognized for her exceptional ability to build inclusive ecosystems, develop scalable fintech solutions, and cultivate high-impact partnerships across emerging markets.
Proven Expertise in Digital Finance and Product Development
Rasha’s career spans leadership roles in leading fintech companies and consulting firms, including a significant tenure as Business Development Director at SeDRA for e-Payment Solutions. She brings a deep understanding of digital infrastructure, as her work focuses on empowering financial inclusion by introducing innovative digital payment platforms and aligning product strategies with market needs, thus, mobilizing financial technology to accelerate financial inclusion and modernize payment systems. She has a strong background in marketing, communications, and project management across fintech, real estate, and diverse business sectors.
Champion for Women in Technology and Inclusive Progress
As a committed advocate for women’s empowerment and diversity in technology, Rasha actively contributes to the Business and Professional Women Association in Amman. Her leadership extends beyond business growth to fostering sustainable, tech-driven progress that champions gender inclusion and supports women entrepreneurs in emerging markets.
Strategic Vision Rooted in Real-World Impact
Before her fintech leadership roles, Rasha held senior marketing and business development roles in Jordan, Lebanon, Bahrain, and Qatar. She contributed to prominent real estate developments such as the Abdali project in Amman and led business development at Primus, a major software and consulting firm serving multiple countries.
Core Competencies and Skills
- Digital Payments and Fintech Innovation
- Financial Inclusion and Ecosystem Building
- Strategic Marketing and Communication
- Business Development and Partnership Cultivation
- Women Empowerment and Leadership Advocacy
- Project Planning and Execution
Recognized Excellence: A Transformative Leader in Fintech and Inclusion
The Arab Leaders proudly recognize Rasha Asfour as a visionary and transformative executive in fintech and digital finance. This accolade celebrates her outstanding contributions to driving inclusive growth, advancing digital payment ecosystems, and championing women’s leadership in the Arab and emerging markets.
Rasha Asfour is more than a fintech leader; she is an innovator, an ecosystem builder, and a passionate advocate for sustainable, inclusive progress in the Arab world.
