To me, digital transformation isn’t just about technology — it’s about aligning people, creating clarity, and having the courage to lead through complexity.
Bader Abu Rassa isn’t just a project director – he’s the connective tissue between vision and reality. With over eight years of hands-on experience leading digital initiatives across industries, borders, and sectors, Bader has consistently turned bold strategies into platforms that function, scale, and serve.
As Projects Director at Zero Degrees, Bader collaborates closely with tech leads, design teams, product owners, and C-level stakeholders to bring structure to complexity. He doesn’t just manage delivery – he builds the entire operational ecosystem: governance frameworks, execution rhythms, stakeholder alignment, and high-performance delivery models.
What sets Bader apart is his ability to listen deeply, navigate ambiguity, and lead diverse teams toward shared clarity. Whether the initiative is a national public-sector platform or a niche digital product, he approaches each challenge with a blend of strategic thinking, rigorous planning, and team empowerment.
He continues to invest in future-forward capabilities, including earning the “Talking to AI: Prompt Engineering for Project Managers” badge from PMI, reflecting his commitment to innovation at the intersection of leadership and technology.
He has led digital programs across some of the most high-impact and fast-moving environments in the Arab region – including ministries, global sports events, fintech platforms, and large-scale transformation programs.
Signature Projects
- Team Saudi – A national platform celebrating Olympic and athletic presence, built with performance and pride in mind
- Saudi Arabian Grand Prix (SAGP) – Oversaw the full lifecycle of the website and mobile app for one of the region’s most iconic global sports events
- Mina Zayed – Brought digital structure to one of the UAE’s most ambitious urban redevelopment initiatives
- Dubai Fitness Challenge (DFC) – Led the delivery of an interactive city-wide map that engaged thousands of participants
- ZainTech – A digital showcase for regional tech leadership and smart services
- Saudi Ministry of Tourism – Delivered a modern digital platform aimed at augmenting human capital and enhancing the national tourism experience – recognized as a Webby Award honoree
- Capital Bank of Jordan – Revamped group-wide websites using Sitecore CMS, aligning the bank’s digital presence with its growth strategy – also recognized at the Webby Awards
Bader believes the most successful digital projects don’t just launch – they land. And landing requires patience, precision, and people working in sync.
Recognized Excellence: A Visionary Leader in Digital Transformation
The Arab Leaders proudly recognize Bader Abu Rassa as a transformative force in digital project direction and agile innovation. This accolade celebrates his outstanding contributions to building high-performance digital ecosystems, driving strategic transformation, and shaping impactful solutions across government and private sectors in the region. Bader stands as a role model for visionary leadership and purposeful execution, inspiring teams and organizations to bridge the gap between vision and reality through digital excellence.
Bader Abu Rassa is a leader who turns complexity into clarity, builds high-impact digital ecosystems, and leads teams that don’t just deliver — they transform.
