At the heart of Saudi Arabia’s ambitious Vision 2030 lies transformative projects that are reshaping the nation’s economic and cultural landscape. Among the visionary leaders driving this monumental change is Yasmin Baidas, Chief of Staff to the CEO at Red Sea Global—the force behind iconic developments such as The Red Sea Development Company and AMAALA. With remarkable operational expertise and strategic acumen, Yasmin ensures that these giga-projects are executed with precision, purpose, and impactful leadership.
A Pillar of Operational Excellence and Strategic Coordination
Since 2018, Yasmin has served as the trusted right hand to the CEO at Red Sea Global, managing his office and spearheading high-level engagements across the organization. Her role transcends traditional executive support; she leads a skilled team and coordinates multi-layered projects that align with the Kingdom’s sustainability goals and luxury tourism ambitions. Yasmin’s meticulous orchestration of cross-functional initiatives guarantees that every milestone is not only met but exceeded, reinforcing Saudi Arabia’s position on the global stage.
Diverse Professional Journey Building a Foundation of Expertise
Yasmin’s rise to leadership is backed by a rich career spanning several high-responsibility roles. Her tenure as Senior Executive Assistant at the National Center for Privatization & PPP gave her critical insights into public-private partnerships and governance. At GE Healthcare and CAYAN Group, she sharpened her expertise in executive leadership support, real estate, and client relations—skills essential to managing complex business environments and stakeholder expectations.
Academic Foundation Driving Strategic Insight
Holding a B.A. in Economics from King Saud University, Yasmin further enhanced her expertise with a postgraduate diploma in Insurance from Al Yamamah University, and an advanced English program at Euro Center Institute. This strong academic background equips her with analytical skills and industry knowledge, empowering effective decision-making and fostering collaborative dialogues at the highest levels.
Mastering Executive Office Administration and Project Delivery
Known for her finesse in calendar management, negotiation, and team leadership, Yasmin seamlessly balances intricate workflows and project execution. Her ability to navigate evolving priorities while maintaining clear communication fortifies the CEO’s office as a hub of both efficiency and innovation. Yasmin’s leadership ensures that Red Sea Global’s mission is transformed from visionary intent into actionable, timely, and successful outcomes.
Recognized Excellence: A Champion of Change and Vision in the Arab World
The Arab Leaders proudly recognize Yasmin Baidas as a strategic and transformative leader whose dedication is instrumental in executing Saudi Arabia’s most ambitious giga-projects. Her story stands as a beacon to women across the region—embodying confidence, intellect, and purposeful leadership that turn visionary ambitions into tangible achievements.
Yasmin Baidas is more than a Chief of Staff; she is a catalyst for change and a guardian of Saudi Arabia’s transformative legacy.
