A Champion of Strategic Growth in Consumer Pharmaceutical Marketing
In the heart of the pharmaceutical industry, where science meets strategy and brand stories must inspire trust, Roudayna Jaber has risen as a dynamic force of innovation and leadership. Her journey, rich with milestones and steeped in impact, exemplifies excellence in regional healthcare marketing.
Meet Roudayna Jaber: Regional Sr. Brand Manager at Ego Pharmaceuticals
Roudayna Jaber is currently serving as the Regional Senior Brand Manager MEA at Ego Pharmaceuticals across Gulf and KSA markets. Since November 2024, she has been at the forefront of positioning Ego’s consumer healthcare portfolio through strategic initiatives, digital innovation, winning in Store and go-to-market mastery.
A Decade of Excellence at Mundipharma
Prior to her current role, Roudayna spent nearly a decade at Mundipharma, one of the most prominent names in healthcare innovation, Her signature achievement: elevating BETADINE®️ into a household name and market leader. Between 2020 and 2024, she led as Senior Brand Manager MEA – Consumer Health, spearheading marketing strategies that bolstered brand equity across the Gulf region. Her earlier roles at Mundipharma included Field Marketing for Consumer Health and Product Specialist, showing her commitment to growth from the ground up.
Her Foundation: Strong Roots in Sales and Medical Representation
Roudayna’s career began in the pharmaceutical field with different respected companies, like Julphar, Sanofi. Between 2007 and 2015, she honed her skills in hospital sales, pharmaceutics, and customer-centric marketing. Her hands-on experience has granted her a unique insight into the needs of both the patient and the provider.
Education: The Perfect Blend of Science and Strategy
Roudayna holds a Master’s degree in Biochemistry from the Lebanese University – Faculty of Sciences, equipping her with strong scientific understanding essential for pharmaceutical success. She further specialized with a Diploma Certificate in Professional Marketing from CIM (The Chartered Institute of Marketing) in 2017–2018 and became a Certified Digital Marketing Professional from the Digital Marketing Institute in 2020.
Skills, Strengths, and Strategic Vision
Roudayna brings to the table a rare blend of technical and strategic expertise. Her core competencies span:
- Marketing Strategy
- Healthcare and Pharmaceutical Marketing
- Social Media & Digital Campaigns
- Email and Online Marketing
- Go-to-Market Strategy
- Sales Effectiveness
- Consumer Health, Dermatology, and Anti-Infectives
Her approach is marked by creativity, precision, and a deep understanding of consumer behavior across the Middle East.
A Voice of Leadership in Pharma Marketing
Describing herself as a seasoned professional with a proven track record in growing brands and generating strong portfolio returns, Roudayna is not only a marketing expert but also a cross-functional leader. She excels in presentation, team collaboration, and driving innovation in challenging markets.
Honoring a True Leader
Roudayna Jaber’s career journey reflects unwavering commitment, adaptability, and a passion for bringing healthcare products closer to the lives that need them most. Her story is one of continuous growth, collaborative leadership, and strategic impact in the pharmaceutical space.
She is, without a doubt, one of The Arab Leader’s Women of Impact, a visionary shaping the future of healthcare branding across the region.
