Leading Growth and Innovation at Ruya Islamic Community Bank
Shamma Al Mannaei serves as the Associate Vice President – Distribution & Partnerships at Ruya Islamic Community Bank, where she plays a pivotal role in accelerating business banking deposits, optimizing customer experience, and expanding the bank’s market footprint across the UAE. With over a year and a half of impactful leadership at Ruya, Shamma’s results-driven initiatives have enhanced user engagement, strengthened community ties, and fostered strategic collaborations vital for sustainable growth in Islamic banking.
Architect of Strategic Partnerships and Market Expansion
Throughout her career, Shamma has forged strategic alliances with leading organizations, including free zones, government entities, universities, and business councils. These partnerships have significantly broadened Ruya’s market reach, creating new opportunities for entrepreneurs and SMEs to access Sharia-compliant banking solutions. Her skill in building mutually beneficial relationships exemplifies her commitment to practical, growth-oriented collaboration.
Championing Financial Literacy and Community Engagement
Shamma is deeply passionate about financial literacy and community empowerment. She has successfully launched community financial education programs designed to improve customer engagement and loyalty, fostering a financially savvy customer base. By integrating awareness campaigns and educational initiatives within the bank’s operations, she strengthens Ruya’s position as a recognized community partner.
Driving Digital Transformation and Customer Experience
With a sharp focus on innovation, Shamma has overseen enhancements in Ruya’s digital banking platforms, leading to measurable increases in user engagement metrics. Her leadership ensures the bank remains competitive and responsive to evolving customer needs through technological advancements and streamlined service delivery.
Proven Expertise and Proactive Leadership
Shamma’s expertise spans analytical skills, management development, and project management, supported by a strong academic background holding a Master’s degree in Total Quality Management from City University Ajman and a Bachelor’s degree in Business Administration from UAE University. Additionally, she carries certifications in Project Management Professional (PMP) and Bank Credit Management, reinforcing her comprehensive skill set and ability to manage risk while driving sustainable portfolio growth.
Her leadership style is people-centric and empowering, focusing on staff development, performance improvement, and fostering accountability. She translates complex analytics into actionable business insights that enhance decision-making and fuel strategic growth.
Advocating Youth and Women Empowerment
Beyond her corporate responsibilities, Shamma champions initiatives supporting youth and women’s advancement in the UAE. Through mentorship, financial literacy advocacy, and community events, she nurtures the next generation of leaders, reflecting her dedication to social impact and inclusive prosperity.
The Arab Leaders Proudly Recognize Shamma Al Mannaei
The Arab Leaders proudly recognize Shamma Al Mannaei for her outstanding contributions to the UAE’s banking sector and her visionary leadership in driving strategic partnerships and community-focused initiatives. Her unwavering commitment to empowering clients, advancing financial literacy, and fostering sustainable growth positions her as a leading figure shaping the future of Islamic banking in the region.
