In the dynamic world of luxury hospitality and tourism, a remarkable new book titled “Developing a Hospitality Mindset: Cultural Awareness, Networking, Etiquette, Protocol, and Branding for the Industry” has just been launched, creating a buzz among industry professionals and Arab leaders alike. This compelling work offers a transformative guide to mastering the critical skills that define excellence in luxury service. It speaks directly to those who aspire to elevate their careers by understanding the subtle art of cultural sensitivity, relationship building, and professional etiquette.
The book is the fruit of collaboration among some of the most respected experts in hospitality leadership and organizational behavior, combining decades of experience and scholarly insight. It serves not only as a manual but a strategic roadmap to developing a distinct professional identity and creating exceptional guest experiences.
About the Authors Leading the Hospitality Thought Movement
Salem Al Shahrani
As the Managing Director of the iconic Makkah Clock Royal Tower—a flagship of hospitality at the heart of Makkah—Salem Al Shahrani brings over 25 years of unparalleled leadership and strategic vision to this project. His extensive career includes leadership roles with global luxury brands such as IHG, Accor, and Royal Private Affairs, emphasizing operational excellence and innovation-driven cultures. Salem’s profound expertise in financial strategy and asset management fuels his ability to align business performance with visionary goals.
Holding an MBA in Hospitality from “École hôtelière de Lausanne” (EHL Hospitality Business School), Salem also invests in the wider industry as an active board member and a respected thought leader. His scholarly contributions focus on future-forward strategies in hospitality and tourism, making this book a reflection of his deep commitment to raising leadership standards in the region and beyond.
Dr. Stefano Borzillo
An Associate Professor of Organizational Behavior at EHL, Dr. Borzillo’s academic rigor complements his practical insights on leadership and team dynamics. Former Associate Dean of Undergraduate Programs at EHL, his expertise encompasses emotional intelligence, organizational learning, and behavioral psychology, all crucial for effective leadership in hospitality.

With numerous peer-reviewed publications across top journals—including the International Journal of Hospitality Management and Journal of Business Strategy—Dr. Borzillo enriches this book with evidence-based methods and practical applications. His dedication to executive education and consulting reinforces the book’s mission to nurture next-generation leaders.
Dr. Mohamad Qablan
Leading Learning and Development at Accor, Dr. Qablan is an advocate for continuous growth and innovation throughout iconic hospitality brands such as Fairmont and Raffles. His doctorate from Taylor University and accolades from King Abdulaziz University and the Protocol School of Washington spotlight his expertise in crafting high-impact training programs.
Dr. Qablan’s strength lies in fostering empowered, engaged teams capable of delivering luxury experiences that exceed expectations. By integrating cutting-edge learning strategies and negotiation skills into the book, he ensures it serves as a practical tool for enhancing employee engagement and elevating service standards.
Why “Developing a Hospitality Mindset” Is Essential Reading
This book captures the essence of what it takes to thrive in luxury hospitality today. It explores how professionals can:
- Develop nuanced cultural awareness to connect authentically with diverse guests.
- Master sophisticated networking tactics and etiquette crucial for prestigious environments.
- Understand protocol intricacies that govern high-profile interactions.
- Build and project a strong personal brand that sets leaders apart.
Each chapter offers not only theoretical knowledge but actionable strategies that empower readers to develop emotional intelligence and interpersonal prowess. Whether managing VIP services or creating personalized guest journeys, the book teaches how to embed a culture of excellence in every aspect of hospitality.
Celebrating Arab Leadership in Hospitality Excellence
Arab leaders such as Salem Al Shahrani, Dr. Stefano Borzillo and Dr. Mohamad Qablan are taking the helm to shape the future of luxury hospitality in the region by blending tradition with innovation. This book exemplifies their vision to cultivate distinctive service cultures that resonate globally while remaining deeply connected to local values.
The launch of “Developing a Hospitality Mindset” underscores the region’s commitment to leadership excellence and sustainable growth in the tourism and hospitality sectors. Through this guide, the Arab hospitality community sets a high standard of professionalism, innovation, and cultural pride.
Elevate your career, embrace cultural distinction, and join the future of hospitality leadership with this insightful new release—because excellence is a mindset, not just a skill.





