ARAB LEADERS
Hani Weiss is a seasoned CEO, board director, and former CFO with more than 25 years of leadership experience across the Middle East, Africa, and Asia. His career combines financial discipline with strategic growth, business transformation, digital innovation, and operational leadership across some of the region’s leading retail businesses.
Leading Max Fashion into Its Next Chapter
Since February 2025, Weiss has served as CEO of Max Fashion MENA & Southeast Asia, part of Landmark Group. He leads the business across diverse international markets, focusing on profitable growth, customer relevance, digital and omnichannel transformation, supply-chain resilience, operational excellence, and organizational capability.
His priorities include strengthening Max’s value proposition, expanding data and AI capabilities, improving store productivity, building agile supply chains, and developing high-performing leadership teams.
A Transformational Chapter at Majid Al Futtaim
Before joining Max Fashion, Weiss spent more than two decades with Majid Al Futtaim, culminating in his role as CEO and Board Member of Majid Al Futtaim Retail from 2017 to 2024.
He led a business representing approximately USD 7 billion in sales, more than 500 stores across 16 countries, 38,000 colleagues, and around 750,000 customers every day. Under his leadership, the organization delivered record financial performance while accelerating its transition toward omnichannel retail.
Weiss also guided geographic expansion, new business formats, e-commerce and retail-media development, while strengthening sustainability, food security, responsible sourcing, supply-chain resilience, and local talent development.
From CFO to CEO
Weiss’s leadership approach is grounded in a strong financial foundation. He served as CFO of Majid Al Futtaim Retail from 2014 to 2017, overseeing financial leadership for a business operating across 15 countries.
Earlier, as CFO and Vice President of Finance & Legal in Egypt, he supported major acquisitions, strengthened governance and financial controls, and contributed to the expansion of the Carrefour business.
His career began in operational and financial roles within Carrefour UAE, giving him direct experience in stores, customers, commercial operations, people management, and finance—an operational grounding that later shaped his approach as an executive leader.
Strategy, Governance and Future-Focused Leadership
Weiss brings to the boardroom a combination of strategy, financial leadership, governance, M&A, digital transformation, AI, omnichannel models, and organizational development.
He is a member of YPO and has contributed to global retail dialogue through the World Retail Congress Advisory Board. His broader experience includes engagement with the World Economic Forum and The Consumer Goods Forum.
Recognition by Arab Leaders
Arab Leaders recognizes Hani Weiss for his contribution to transforming large-scale retail businesses across emerging and international markets. His progression from operational and financial leadership to CEO and board-level responsibility reflects a leadership model built on disciplined growth, customer relevance, innovation, governance, and long-term value creation.
Shaping the Future of Retail
From his early experience on the retail floor to leading complex multinational businesses, Hani Weiss has developed a distinctive perspective that balances commercial performance with organizational resilience and strategic transformation.
As CEO of Max Fashion MENA & Southeast Asia, he continues to shape the next phase of retail growth—where digital, AI, customer experience, operational excellence, and strong leadership increasingly define competitive advantage.
