Elda Choucair is the Chief Executive Officer of Omnicom Media Group (MENA), where she has demonstrated exceptional leadership since June 2021. With a forward-thinking approach and over two decades of experience in the media and advertising industry, Elda is driving transformative change that positions Omnicom as a leader in the rapidly evolving MENA market. Her strategic vision focuses on blending creativity, technology, and data to deliver unparalleled value to clients and stakeholders.
Under Elda’s stewardship, Omnicom has accelerated its digital transformation journey, expanded into new markets, and enhanced client partnerships. She champions a culture of innovation, collaboration, and accountability, ensuring the company remains agile and responsive to market shifts while consistently exceeding performance targets.
Championing Industry Advocacy and Standards
Beyond her role at Omnicom, Elda serves as Vice Chair of the Advertising Business Group (ABG) GCC, amplifying the collective voice of advertisers and agencies in the region. The ABG plays a pivotal role in advocating fair, transparent advertising practices that benefit consumers and foster industry sustainability. Elda’s leadership ensures that strategic decisions and policies reflect the dynamic media and economic conditions of the GCC.
As a Board Member of the Interactive Advertising Bureau (IAB) GCC, she contributes to advancing digital ecosystem education, research, and standards. Her work with the IAB supports value-driven, innovative practices that empower regional media and technology companies to thrive on a global scale.
Driving Diversity, Equity, and Inclusion
Elda is a passionate advocate for diversity and inclusion, founding the UAE National Chapter of the Unstereotype Alliance, convened by UN Women. This initiative targets the elimination of harmful gender stereotypes in media and advertising, promoting balanced and authentic representation of all genders. Her efforts in this arena complement her role on the Middle East Inclusion & Diversity Council (ME I&D Council), where she helps rally organizations toward meaningful workplace equity.
Her commitment to fostering inclusive environments has not only enriched the culture within Omnicom but also influenced the broader MENA media landscape, paving the way for greater social impact through communication.
Proven Track Record of Leadership Excellence
Before ascending to CEO, Elda served as Chief Operating Officer at Omnicom Media Group (MENA), where she led cross-functional teams and operational excellence initiatives. Her prior experience as CEO of PHD Media MENA was marked by visionary growth leadership, managing key global accounts and nurturing talent development.
Elda’s earlier roles with top media companies like OMD UAE and Starcom MediaVest Group helped build her expertise in media planning, strategic communications, and digital innovation — foundations that continue to support her leadership success today.
Academic and Professional Credentials
Elda holds an Executive MBA and is recognized for leadership, leadership development, management, and entrepreneurial skills. Her continuous learning mindset and dedication to professional growth empower her to navigate complex challenges and deliver innovative solutions with confidence.
Inspiring the Future of Media and Advertising
Elda Choucair stands as a visionary leader inspiring growth, innovation, and ethical excellence in MENA’s media and advertising sectors. Her influence reaches beyond business results to reshape industry standards, elevate diverse voices, and foster a future-focused approach that benefits communities and clients alike.
Recognized Industry Impact
The Arab Leaders proudly celebrate Elda Choucair as a transformative CEO whose strategic insight and purposeful leadership continue to drive media and marketing excellence in the Middle East and North Africa. Her trailblazing work promotes creativity, integrity, and growth, making her a defining figure in the MENA region’s business landscape.
Elda Choucair is not just a CEO; she is a catalyst for progress, shaping the future of media, communications, and societal impact across the region.
