Leading with Vision and Impact in the Logistics and Supply Chain Sector
Noha Alaaeldin is an accomplished supply chain and logistics leader currently serving as Director of First Choice Middle East and North Africa (MENA) at DHL Express. With 22 years at Multinationals and extensive experience across customer service, logistics, media, and e-commerce, she exemplifies a versatile leader skilled in driving operational excellence and customer satisfaction in a dynamic, fast-paced industry.
In her role as Director of First Choice MENA, Noha steers the program aimed at continuous improvement and customer centricity throughout the region, focusing on embedding a culture of ongoing process improvement and operational agility to enhance the overall customer experience. Through this mandate, Noha champions a mindset that encourages understanding the voice of customers, problem-solving , and employee empowerment toward flawless execution of logistics and supply chain processes.
Career Journey and Cross-Functional Expertise
Noha’s career trajectory showcases a broad spectrum of operational expertise, beginning from foundational roles in customer care and logistics coordination to leadership responsibilities in supply chain and gateway management. Prior to her current leadership position, she was CS Gateway Manager for DHL Egypt (2018–2021), where she managed critical logistics gateway operations, optimizing inventory, transportation, and trade compliance while strengthening third-party management.
Her early career in logistics includes impactful roles at 3M as a Logistics Supervisor and Senior Transportation and Trade Compliance Analyst, as well as foundational experience in e-commerce supervision and customer service at DHL itself. This diverse background informs her comprehensive approach to supply chain optimization, aligning multiple functions to improve efficiency, compliance, and responsiveness in complex regional markets.
Skills and Leadership Approach
Noha’s leadership is distinguished by strengths in coaching, people management, restructuring, negotiation, and business planning. Her expertise encompasses supply chain optimization, demand planning, forecasting, inventory management, and SAP system utilization. Colleagues endorse her for her capacity to lead cross-functional teams toward achieving continuous improvement goals, breaking silos, and fostering transparent, collaborative environments conducive to innovation and quality service delivery.
Recognizing the importance of data-driven decision-making, Noha advocates for leveraging analytics and performance tracking in daily operations. She also emphasizes employee engagement in performance dialogues and Gemba walk by management and leaders —a practice that encourages direct observation of work processes to identify improvement opportunities in relation to customers’ feedback. This hands-on approach enables management and teams to rapidly resolve issues and adapt to changing customer needs while maintaining high service standards.
Academic Foundation and Professional Development
Noha Alaaeldin holds MBA in International Business at the Arab Academy for Science, Technology and Maritime Transport & a bachelor’s degree in business administration and management from Cairo University. This educational foundation supports her strategic thinking and operational leadership in complex supply chain environments.
A Champion for Customer Experience and Regional Supply Chain Excellence
In her role Noha reflects a relentless commitment to customer centricity by promoting a culture of continuous improvement and operational agility. Her success not only demonstrates her own leadership capabilities but also highlights the vital role of women in driving positive change, and she is actively supporting other female leaders in business.
Recognition and Legacy
The Arab Leaders honor Noha Alaaeldin for her impactful leadership in elevating supply chain performance and customer service excellence in the logistics industry. As Director of First Choice MENA, she continues to build a legacy of innovation and operational mastery. Noha Alaaeldin is more than a director; she is a transformative leader crafting the future of logistics with customer experience and continuous improvement at its core.
