Founded on Teamwork. Strengthened by Resilience. Fueled by Vision.
TBY’s success is built on one enduring belief:
No Top Line. No Bottom Line. Only One Line — The Team Line.
Tariq Bin Yousuf: A Visionary Leader Redefining Pakistan’s Travel Industry
For more than two decades, Tariq Bin Yousuf has been a transformative figure in Pakistan’s travel and tourism landscape. As the General Manager of DOTW Pakistan by WebBeds, a global travel marketplace and one of the world’s leading bedbanks, Tariq hasn’t just led an organization; he has built a brand that has become synonymous with leadership, innovation, and reliability in the B2B travel space.
Appointed in 2002, Tariq brought to life a revolutionary concept for the Pakistan market: prepaid travel solutions. At a time when the industry was still traditional in its approach, he introduced digital and structured prepaid models that dramatically shifted the travel ecosystem. Under his leadership, DOTW Pakistan has secured an impressive 75–80% market share, firmly positioning itself as Pakistan’s leading travel platform for agents and tour operators, and a true trendsetter in the region.
Global Reach, Local Commitment
Tariq’s leadership has given Pakistani travel agents direct access to over 250,000 hotels and tourism products worldwide, integrated seamlessly through WebBeds’ global platform. Yet, his vision goes beyond transactional success—he remains deeply committed to elevating Pakistan’s presence on the global tourism map.
Through campaigns promoting religious tourism, leisure travel, and the soft image of Pakistan, Tariq has become an ambassador of national pride. His rallying slogan “Pakistan, Truly Yours. Visit Pakistan” reflects this commitment to reshaping the world’s perception of the country and inviting global travelers to experience its rich heritage and hospitality.
Core Values: Trust, Integrity, and Service Excellence
At the heart of Tariq’s leadership are the values that have shaped DOTW’s industry-wide reputation: trust, credibility, scale, value, and quality service. He lives by the mantra:
“We sell our strengths, not others’ weaknesses,”
a guiding principle that fosters fair trade, transparency, and innovation across every level of the business.
His approach is strategic and future-focused, building sustainable, long-term partnerships with suppliers, clients, and global stakeholders, while ensuring that DOTW remains a benchmark of excellence in Pakistan’s B2B travel sector.
A Career Built on Strategic Excellence
Before rising to his current leadership role, Tariq held key positions in sales and client relationship management, including stints as National Sales Manager at DOTW and leadership roles at Karachi Marriott Hotel and Avari Towers Karachi. These roles laid the foundation for his deep understanding of market dynamics, customer needs, and operational excellence.
Global Recognition and Industry Impact
In a prestigious acknowledgment, the Arab Leaders platform recognized Tariq Bin Yousuf as one of the region’s most impactful and strategic leaders in travel and tourism. This recognition celebrates his pioneering efforts in B2B travel, his role in expanding Pakistan’s market reach, and his work in positioning Pakistan as a must-visit destination on the international stage.
TBY – A Name. A Movement. A Legacy in Motion.
Tariq Bin Yousuf is more than just a General Manager. He is a visionary, a relationship builder, and a symbol of enduring leadership and innovation. The brand he represents, DOTW Pakistan by WebBeds, is more than a marketplace. It’s a testament to how vision, teamwork, and relentless commitment can reshape industries and inspire a nation.
