Visionary Leadership in Genomics and Business Development
Farah M. Farasha, MSc, currently serves as the Scientific Advisor and Business Development Director for MEA & Africa at Viafet Genomics Centre. With over 13 years of hands-on experience, Farah is distinguished as a pioneering leader in the fields of genetics, reproductive health, and personalized medicine. At Viafet Genomics, she directs strategic operations and spearheads the adoption of innovative genomic technologies across diverse markets, profoundly impacting patient care and clinical outcomes.
An Expansive Career in Genetics, IVF, and Clinical Strategy
Farah’s progressive career spans a variety of influential roles at leading multinational companies. At Vitrolife and Igenomix, she held key commercial and scientific leadership positions—including Area Manager for the Northern Middle East and Country Business Development Manager—where she was instrumental in broadening access to genetic and IVF solutions throughout Kuwait, Qatar, Lebanon, and wider MENA regions.
Her responsibilities encompassed managing and training multi-disciplinary teams, conducting cutting-edge Preimplantation Genetic Testing (PGT) using Next Generation Sequencing (NGS) platforms, developing new market strategies, and actively engaging clinicians through presentations, lectures, and consultations. Farah’s adept guidance has enabled dozens of clinics and healthcare professionals to optimize protocols, troubleshoot clinical challenges, and achieve superior success rates in assisted reproduction.
Deep Scientific Expertise and Academic Credentials
- Bachelor’s (BSc) in Chemistry – Lebanese University (2013)
- Joint Master’s Degree in Chemistry – Lyon University (France) & Lebanese University (2016)
- Hands-On Embryology Training – Bahçeşehir University, Istanbul, Turkey (Supervised by Dr. Ferhat Cengiz)
- Advanced Genetic Counseling – Lebanese American University (Mentored by Prof. André Megarbane, 2019-2020)
- Data Analysis & Power BI Certification – IMP (2022)
- Verified International Academic Qualifications – World Education Services, 2021
Farah’s exceptional scientific proficiency is further underscored by field certifications in IVF tubing protocols and embryology, with expertise in Day 3 and Day 5 embryo manipulation, biopsies, cryopreservation, and laboratory management.
Impactful Scientific Advisor and Mentor
Farah is recognized for her ability to bridge scientific excellence with commercial acumen. She provides genetic counseling for patients, delivers technical training to embryologists, and consults on complex reproductive genetics cases. By fostering collaboration between clinicians, laboratories, and patients, she accelerates the region’s transition toward precision medicine and data-driven care.
Her role as an area manager and product specialist sharpened her skills in business development, B2B sales, and market expansion, enabling her to build robust partnerships throughout the MEA and Africa.
Driving Progress in Genomics and Reproductive Health
At Viafet Genomics Centre, Farah continues to shape the future of reproductive and genetic health by launching innovative diagnostic technologies, educating healthcare professionals, and supporting life-changing patient journeys. Her thought leadership and advocacy for advanced genetic testing remain at the forefront of her mission to raise industry standards and transform healthcare delivery in the region.
Recognized Excellence: A Leader in Genomics and Women’s Health
The Arab Leaders proudly recognize Farah M. Farasha as a visionary and transformative force in genomics and reproductive health. This accolade celebrates her outstanding contributions to advancing science, empowering healthcare providers, and fostering sustainable growth across the Middle East and Africa.
Farah M. Farasha is more than a scientific advisor; she is a changemaker, an advocate for innovation, and a driving force for reproductive wellness and genomic excellence in the Arab world.
