Spotlight on Sally Abu Ali .
Empowering Organizations and Individuals through Strategic Human Capital Solutions
Introduction
Sally Abu Ali is a passionate HR Consultant, Career Advisor, and founder of Human Capital امان, a pioneering organization dedicated to enhancing workplace productivity and employee engagement in Jordan and beyond. With over eight years of leadership experience, Sally has been instrumental in shaping the human capital landscape by providing strategic guidance, career coaching, and innovative HR solutions that drive organizational success.
Current Role and Leadership Impact
Since founding Human Capital امان in January 2017, Sally has led the company’s mission to increase awareness of the vital role of human capital management within the private sector. She sets the strategic direction and develops business plans to achieve AMAN’s vision, while actively engaging with potential partners and clients to foster joint ventures and collaborations. Sally spearheads AMAN’s social movement by addressing workplace issues through panel discussions, media representation, and curated content on AMAN’s YouTube channel.
Her leadership extends to handling labor conflicts, selecting and training trainers and consultants for AMAN’s projects, and mentoring individuals through career coaching sessions. Sally also leads the preparation of Human Capital Ambassadors, empowering professionals to advocate for best HR practices and workplace excellence.
Professional Journey
Sally’s career journey is marked by progressive roles in human resources and administration, including:
- Administrative Manager at We Love Reading, where she managed support departments and ensured operational efficiency.
- HR & Admin Manager at Ipsos Jordan, developing retention plans, HR policies, and performance appraisal systems.
- Senior HR Officer at Intracom Middle East & Africa, focusing on recruitment, employee relations, and training.
- Compensation and Benefits Specialist at Azadea Group, managing payroll and employee benefits.
- HR Officer at Freddy For Music and various administrative roles early in her career.
Her extensive experience across diverse sectors has equipped her with a comprehensive understanding of organizational development, talent management, and employee engagement.
Educational Background
Sally holds a Diploma in English Literature from Al-Balqa Applied University, which she completed between 1998 and 2000. In addition to her formal education, she is a certified trainer with professional qualifications that include the Training of Trainers (TOT) certification from ILM, obtained in 2023, and the LMI Facilitator certification from The LMI Experience – LMI® Middle East Regional Licensee, earned in 2020. These certifications reflect her commitment to continuous professional development and excellence in training and mentoring.
Specializations and Skills
Sally’s expertise includes organizational development, recruiting, performance appraisal, leadership, training delivery, career counseling, soft skills training, HR policies, and career development. She is skilled in managing labor relations, conducting interviews, and delivering impactful training programs that enhance employability and workplace productivity.
Vision and Legacy
Sally envisions a future where human capital is recognized as a strategic partner in organizational success. She is committed to fostering workplaces that value employee engagement, loyalty, and productivity through well-implemented HR policies and professional guidance. Her legacy is one of empowerment—helping businesses and individuals unlock their full potential and thrive in competitive environments.
Honoring an Arab Leader
Sally Abu Ali Named Among “Top Arab Human Capital Leaders” by The Arab Leaders
The Arab Leaders proudly recognize Sally Abu Ali, Founder & CEO of Human Capital امان, as one of the “Top Arab Human Capital Leaders” for 2025. This accolade honors her outstanding contributions to human resources, career development, and social advocacy in the Arab world.
